President & Owner
Scott Rosenbach’s is a classic rags-to-riches story. He began his career as an installer with a local bath remodeling company. An entrepreneur at heart, he worked his way through different positions in the company, ultimately launching his own retail operation in 1995. Within just a few years, Scott’s company became the largest acrylic bath remodeler in Chicagoland. Then, in 1999, his dissatisfaction with material quality from his supplier drove him to start manufacturing his own materials out of a garage. It didn’t take long before other dealers were purchasing products through Scott’s small start-up. Rapid growth followed, and, in 2001, Scott sold his retail operation so he could devote his full attention to manufacturing products for the acrylic bath remodeling industry.
Then the economic downturn hit. Luxury Bath was a debt-free company, however, and, while other businesses were just ‘riding out the storm’, Scott seized the opportunity to recruit talent and secure production capital to take his company to the next level. That strategy became the catalyst that fueled Luxury Bath’s explosive growth in the years that followed.
To this day, Scott’s commitment to quality and service remain at the core of Luxury Bath’s business model.
Vice President of Sales
Mark Zokle understands selling in the home improvement market like no other. He has trained over 2,000 owners, sales representatives and sales managers across multiple industries over his 20+ year business career. He joined the Luxury Bath team in 2011 and has helped grow the company through the development and implementation of selling systems. A highly sought-after advisor, Mark Zokle is known for his abilities to grow fledgling businesses into thriving enterprises. A true road-warrior, Mark and his team of Regional Sales Managers are committed to supporting Luxury Bath’s growing independent dealer network.
VP of Operations & General Manager
Norm Murdock is a 20+ year veteran of the bath remodeling products industry, with extensive senior management experience in both the one-day bath and aging-in-place direct marketing industries where he has held positions as Plant Manager, General Manager and Vice President of Operations.
Norm has led varied and diverse operations in high growth organizations including manufacturing and procurement, product development, dealer support/training, customer service, human resources and information technology.
He joined the Luxury Bath team in November, 2015 with a mission of sustaining and scaling Luxury Bath's long tradition of providing high quality innovative products and best-in-industry service to its growing dealer network.
Norm has an Applied Engineering Sciences degree from Michigan State University and an MBA from Grand Valley State University. He is also a Certified Aging-in-Place Specialist (CAPS).
Eric Peschke joined Luxury Bath in June of 2015. Prior to joining Luxury Bath, he served as Marketing Manager for a $28 million Renewal by Anderson affiliate, where he managed a 12 person Call Center and four different Events and Shows teams. On the Traditional Marketing side, he delivered multiple successful “Call to Action” campaigns using Direct Mail, Internet, TV, Coupon Books, Newspaper, and Radio.
One of Mr. Peschke’s strongest skills is his ability to help businesses improve performance by educating them on how to ‘manage by the numbers’, through the implementation of business-specific metrics.
Since joining Luxury Bath, he has focused on training dealers to improve performance at Events and Shows, Call Center and online review generation.
Director of Learning and Development
Brad Dimick has over 25 years of experience in and around residential and commercial sales and training. He honed his skills in residential and commercial water treatment sales, advancing into leadership roles in Regional Management, Dealer Development, and National Accounts Sales. He has successfully equipped hundreds of residential and commercial salespeople during his career, and became a sought-after presenter at regional and national conferences. He joined the Luxury Bath family in 2012.
A teacher at heart, Mr. Dimick leverages multiple delivery platforms to shorten the time-to-competency for the members of Luxury Bath’s dealer network. He manages Luxury Bath’s curriculum development, video production, app development and dealer communication functions.
Rich Seneker has been with Luxury Bath since July of 2016. Prior to joining Luxury Bath, Rich was a Value Stream Manager for several different Value Streams within an aluminum die cast manufacturer. During his time in this position, he became Lean Certified in progressive manufacturing with a centered focus on 5S, cycle time reduction, value stream mapping, problem solving and process flow optimization.
Being a “floor” manager has allowed Rich to ensure that standards are being meet by process controls. Lean management has benefited both his previous company and Luxury Bath with a better understanding of metrics within the production facility. Scrap reduction and product throughput have been the main focus, while reaping cost benefit as well. Ensuring that our customers receive the best quality product, on-time is the number 1 priority of Rich and his team.
Supply Chain Manager
John joined the Luxury Bath team in September 2010. He has been in procurement going on 30 years. He started his Purchasing career at Medique Products and worked his way up to Purchasing Manager.
As Supply Chain Manager he manages all of the product procurement with the assistance of his great team. One of his strongest skills is negotiating the best pricing for the best quality product.
This helps Luxury Bath and their dealer network to be competitive in the marketplace.
Customer Success Team Manager
Peggy Volker has over 25 years of experience in Customer Service and Management. A graduate of Illinois State University with a degree in Fashion Merchandising & Design, Peggy pursued her passion for people and fashion by working in retail management for Target and Lane Bryant throughout the first part of her career.
After several years in retail, Peggy moved on to work as Customer Service Account Manager for a premier Chicago jewelry designer, where she managed over 100 accounts for the company, exceeding company growth targets for over 8 years.
Peggy joined the Luxury Bath Team in November 2015. Peggy’s passion for working with people and bringing out their best provides a great culture for the customer success team. She extends her reach company-wide, where, as a founding member of the Luxury Bath ‘Fun Committee’, she helps build a fun and productive work culture.